Augsburg’s Renaissance heritage was not approached as something to simply preserve, but as something to carry forward. The collection translates this dialogue between past and present into a contemporary context, grounded in the city while clearly situated in today’s culture.

At its center are the players, from U17, U19 and U23 to the first squad, representing both the club as it stands today and where it is heading tomorrow. Shot across Augsburg, the campaign moves through concrete structures, bridges, and everyday urban spaces. Renaissance-inspired references meet club and civic symbols, reinterpreted through a modern lens.

The result is a compact collection that translates the concept into product. It includes a track jacket, track pants, zip hoodie, long-sleeve polo, two T-shirts and a scarf, each developed with a strong focus on material, proportion and detail. Small and larger-scale embroideries, graphic applications and carefully placed references run throughout the range, creating pieces that move between subtle cues and a more expressive visual language. Rooted in Augsburg’s identity while designed for the present, the collection brings together club symbolism, civic references and contemporary product design in a concise but distinctive set of styles.

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